To get ahead in the workplace, you have to be seen. Being visible at work allows employees to demonstrate their skills, land prominent assignments, and build strategic relationships.
For women, however, the importance of visibility creates a conundrum.
On the one hand, women’s contributions are systematically overlooked at work. This limits their professional advancement and helps to explain why the senior levels of organizations remain overwhelmingly male. Yet when women try to make themselves more visible, they can face backlash for violating expectations about how women should behave, and risk losing their hard-won career gains.
read more in hbr.org