What gets both business-minded consultants and ideas-oriented creatives up in the morning? It starts with a C — and it isn’t coffee or chai.
Rather, more than anything else, each group loves a challenge. Consultants and creatives often think of themselves as being at odds with one another — or, to use another c-word, in conflict. But it doesn’t have to be that way. And in reality, this conflict is just a matter of perception. In most cases, each group simply has different ideas about how to solve a problem.
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