In 2008, Daniel Hulme started Satalia, a company that uses data science, machine learning, and optimization (making the best use of resources) to build customized platforms that solve tough logistics problems involving products, services, and people. Lately, Hulme has spent a good portion of his time explaining the ins and outs of artificial intelligence to other CEOs. He sees a big information gap at the top of most companies — yet this is where technology investment decisions are made. Misunderstanding AI, Hulme believes, can mean both overestimating its value and underestimating its impact.
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