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Transparency Is Key to Building Trust in Business

02.01.19 | Cuca Margoux

When an engine exploded on Qantas flight QF32 on Nov. 4, 2010, endangering the lives of 469 passengers and crew, the plane’s captain, Richard de Crespigny, didn’t curse, panic, or pray. Instead, he relied on the supreme trust he had in his organization and teammates.

With admirable skill, de Crespigny worked with his colleagues to safely land the plane at Singapore Changi Airport, where it had taken off. “I’m incredibly proud of all the teams in my airline that got all those passengers not just down on the ground but home,” he told the Sydney Morning Herald. “That is not luck. My airline has spent money, and we’ve done the hard work.”

read more in www.strategy-business.com