Massive shifts are afoot in media and marketing. Sectors that didn’t exist a few years ago — social media, native advertising, and in-app advertising, to name a few — now compete for user and marketer attention. Adults in the U.S. spend about 25 percent of their 12 hours of daily media consumption on a mobile device. With the growth of mobile viewing and multitasking, watching video is no longer a television-centric experience.
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