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A Esquina do Desencontro

Histórias de Desencontros Ficcionais (ou Não) na Esquina da Vida

A Esquina do Desencontro

Histórias de Desencontros Ficcionais (ou Não) na Esquina da Vida

The Legacy of IKEA Founder Ingvar Kamprad

IKEA's founder, Ingvar Kamprad, who died January 27 at the age of 91, leaves behind a legacy that extends beyond his business. His business in itself would be enough: a global chain of some 379 stores that sells upward of US$40 billion a year in low-cost domestic furnishings and dominates the household furniture category worldwide. From the company’s beginning, in 1943, observers of IKEA have remarked on the elegant Scandinavian design and consistently low cost of its exotically named furniture, but the heart of Kamprad’s genius — and of his influence — was the design of IKEA’s customer experience and imbuing it with empathy.

read more in www.strategy-business.com

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