When Lisa Skriloff launched a niche business focused on diversity marketing in New York City 15 years ago, many of her potential clients didn’t understand what the term even meant. But they do now.
“Now we get calls from people who already know,” says Skriloff, whose public relations and marketing firm, Multicultural Marketing Resources, represents leading experts in marketing to Hispanics, Asian Americans, African Americans, and other groups. “I’ve gone from educating people about why they should invest in diversity marketing to telling companies how best to take advantage of this market.”
read more in www.diversitywoman.com