The CEO as Activist

Duke professor Aaron Chatterji believes business leaders have social and political responsibilities they can’t afford to neglect.

When news breaks, people expect public figures to respond. Company leaders are now often included in this category, as social media connects them with their customers in unprecedented ways. What’s a CEO to do? How much does a chief executive risk by speaking up about social or political controversy — or is staying silent a worse offense? These questions loom particularly large during a U.S. election cycle that has raised the profile of many polarizing issues.

read more in www.strategy-business.com/article