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A Esquina do Desencontro

Histórias de Desencontros Ficcionais (ou Não) na Esquina da Vida

The Art of the Turnaround—Circa 27 BC

31.10.23 | Cuca Margoux

Virgil’s Aeneid offers lessons for the leaders of companies that are fighting for survival.

by Theodore Kinni

The ranks of companies that have faced existential crises and succumbed are legion. When industries disappear and markets dry up, turnaround leaders who are charged with picking up the pieces and transforming for the future might find some perspective and inspiration in Virgil’s Aeneid.

“The song of the Aeneid is meant for moments when people desperately need to wrap their heads around an after that is shockingly different from the before they’d always known,” writes Andrea Marcolongo, an Italian journalist and former speechwriter for Prime Minister Matteo Renzi, in her book about the 2,000-year-old epic poem, Starting from Scratch: The Life-Changing Lessons of Aeneas (translated by Will Schutt). “In the parlance of forecasters: The Aeneid is warmly recommended reading for days when you’re in the eye of the storm without an umbrella.”

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