Social Customer Service is an Overlooked Brand-Building Tool

Many marketers continue to view customer support in the wrong way, and this misperception is costing them dearly.

Typically, companies place customer support services under customer care in their organizations and therefore treat it as a business cost. But in fact, the connections that take place between a company and its consumers during the customer support experience are a brand-building, marketing opportunity.

read more in www.marketingmag.ca