‘Everyday sexism’ – from offhand comments to outright discrimination – undermines all our good intentions on gender diversity. Will it ever end?
Keep her where she belongs,” reads the advert, above an image of a sultry, barely clothed model. This, in 70s ad-land, was considered an appropriate way to sell men shoes for the office. Today, its appearance would probably break Twitter in a matter of seconds.
While marketers are, usually, more sensible nowadays, has the workplace really changed so much? The Equality Act 2010 – which makes it unlawful for an employer to discriminate against employees on the grounds of gender – and high-profile campaigns for employers to improve pay, progression and promotion for women may give the impression that the glass ceiling is the last great barrier to female emancipation at work. But the spectre of ‘everyday’ or ‘casual’ sexism in the workplace, far from being banished, is rife and seemingly on the rise.
read more in www.cipd.co.uk