Reimagining Effective Cross-Functional Teams
In today’s globally interconnected, fast-paced business environment, nearly every important initiative — whether it’s revenue growth, cost reduction, or new product innovation — requires insights and actions from people working across an organization.
The most popular “human technology” for gathering an organization’s best thinking and expertise on a complex topic is the cross-functional team. Here, executives assemble small groups of employees from different functions — such as marketing, finance, and operations — and ask them to devote a certain amount of energy to a particular problem, usually specifying a set of goals and a time frame in which the project will be completed and the team will disband.
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