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Marketing Week to Explore Definition and Communication of Effectiveness

30.06.22 | Cuca Margoux

The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.

Marketing Week is launching a series of content exploring the definition of effectiveness and how it is being communicated within business.

The Language of Effectiveness, sponsored by Nielsen, will explore the definition of effectiveness and the expectations senior stakeholders have of marketing effectiveness metrics.

The series will feature analysis, news and views from some of the world’s most prominent marketing figures. Areas covered will include the distinction between marketing and advertising effectiveness, the value of ROI as a metric and how marketing can align with business outcomes.

learn more: marketingweek.com