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Make Your Company’s Culture Go Viral

30.07.18 | Cuca Margoux

“It’s so exciting that we’ve identified the critical few behaviors that are going to move the needle on our organization’s performance. But — now what?!” asks pretty much every one of my clients, ever.

One of the fundamental tenets of evolving organizational culture at the Katzenbach Center — the global institute for organizational culture and leadership with Strategy&, PwC’s strategy consulting business — is to focus on those “critical few” behaviors, or patterns of acting that are tangible, observable, repeatable, and measurable, and will help an organization to achieve its strategic and operational objectives. In an earlier article, I described how to identify and select the critical few behaviors in your organization that will drive change and evolve culture. Here we answer the inevitable next question: “Now what?”

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