Many enterprises have been launched from a new idea. At Gallup Inc., a privately held research and consulting firm specializing in polling and workplace advisory services based in Washington, D.C., this has happened three times. First, in the 1930s, George Gallup pioneered the practice of public opinion polling, solidifying his company’s position at the head of the field when he predicted Franklin D. Roosevelt’s victory in the 1936 U.S. presidential election. Second, in the 1970s and 1980s, psychologist Don Clifton reinvented motivational and leadership research by coming up with new ways to identify and work with individual strengths. Clifton worked for the employee-owned company Selection Research, which merged with Gallup in 1988.
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