How Smartphone Apps Influence the Way We Shop

Bottom Line: Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.

It’s hard to overestimate the impact smartphones have had. They’ve fundamentally transformed the way we interact with friends and colleagues, consume media, and live day-to-day. But despite their ubiquity — roughly 2 billion people around the world use a smartphone and it’s thought (pdf) that more than 70 percent of the global population will own one by 2020 — there is plenty we don’t know about how they have changed our behavior.

by Matt Palmquist, read more in www.strategy-business.com