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How Fintech Is Targeting Millennials Using AI And Machine-Learning

Over the last several years, millennials have been upending the consumer market as companies scramble to find the best way to attract the world’s first group of digital natives, a wily lot who thrive on innovation, automation and all of the latest tech gadgets.

As more of these young adults enter the workforce and begin investing in their futures, businesses are quickly realizing they will have to change their approach to appeal to this demographic’s unique set of needs and expectations, which are on course to completely disrupt the status quo. In other words, it can’t just be business as usual with the smartphone generation.

read more in www.forbes.com

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