Future CMOs Carry Lack of Insight
The future chief marketing officers (CMOs) need to be much more familiar with financial data to survive, according to 97% of those in the role, yet the lack of visibility into margin is holding them back.
Based on a poll of 200 CMOs and Chief Financial Officers (CFOs) from across Europe, a growing number of business leaders expect the CMO to be able to affect an increase in margin, yet three in ten (29%) admit they would not know where to start.
by Daniel Hunter, read more in digitalmarketingmagazine.co.uk