Earlier this year, the parent company of Mavic, Amer Sports, purchased Enve Composites in a $50 million deal, bringing both wheel brands under one figurative roof. So what does that really mean for the wheel market? And more importantly, for you, the person who may actually be looking to buy those wheels?
The short (and optimistic) answer is better global availability, improved customer service and faster innovation, for both brands. The long answer is, well, longer.
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