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Business Needs to Adjust Its Political Antennae

30.04.22 | Cuca Margoux

A new book suggests that the ways in which CEOs define the relationship between politics and business will shape our world in the future.

The New Political Capitalism: How Business and Societies Can Thrive in a Deeply Politicized World

by Joe Zammit-Lucia, Bloomsbury, 2022

The argument that businesses today need to be more politically aware regarding their operations and supply chains may seem like a truism. But it’s probably also the case that very few CEOs thought they would wake up on February 24, 2022, to face a decision about how to respond to the invasion of Ukraine by Russia. Some (including PwC) started the process of withdrawing their businesses from Russia—others initially chose to continue operating as usual. But threats by the public to boycott the latter, amplified on social media, forced household names into U-turns and apologies.

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