An Agency President's Advice For Marketing to Women
When people ask me how old I am my stock answer is, “I’m between 39 and none of your business!”
To all those marketers hell bent on winning over millennials, let me tell you something about us baby boomer gals: We are more financially empowered and wield more spending clout than any previous generation.
by Julie Rusciolelli, read more in www.marketingmag.ca