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5 Key Areas of Marketing and Sales Alignment for Revenue Growth

28.02.22 | Cuca Margoux

It is no longer possible for these two functions to remain distinct and achieve peak performance.

In short: 

  • Sales and marketing teams have traditionally operated in silos, but now more than ever, this is not a viable strategy.
  • In order to meet their goals, sales and marketing leaders must collaborate across a series of revenue-generating activities.
  • Align your efforts across go-to-market strategy, messaging, measurement, enablement and operations for the greatest impact.

Since I started writing about and studying sales and marketing alignment earlier this year, I’ve had a number of conversations that have resonated with leaders in both spheres. Everyone sees their organization in this discussion, whether collaboration exists or challenges abound.

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