Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.
Travel has made its big comeback. All of those delayed openings and canceled vacations, conferences and celebratory getaways have given hotels and resorts plenty of time to upgrade their services, rejuvenate their facilities and re-envision a better experience for guests.
As travelers return to their favorite properties—or seek out new ones—Forbes Travel Guide has announced its 2022 Star Awards for the world’s most outstanding hotels, restaurants and spas.
“No one can whistle a symphony. It takes a whole orchestra to play it.”
Those are the words of Halford E. Luccock, a prominent professor at Yale Divinity School. It’s nice, but it boils down to another, prettier way of saying collaboration is key. And it is. Anyone can appreciate the work of a solo violinist, but no one can compete with the overwhelming, moving power of a full orchestra.
The Facility for Rare Isotope Beams will be the first to produce and analyse hundreds of isotopes crucial to physics.
One of nuclear physicists’ top wishes is about to come true. After a decades-long wait, a US$942 million accelerator in Michigan is officially inaugurating on 2 May. Its experiments will chart unexplored regions of the landscape of exotic atomic nuclei and shed light on how stars and supernova explosions create most of the elements in the Universe.
A new book suggests that the ways in which CEOs define the relationship between politics and business will shape our world in the future.
The New Political Capitalism: How Business and Societies Can Thrive in a Deeply Politicized World
by Joe Zammit-Lucia, Bloomsbury, 2022
The argument that businesses today need to be more politically aware regarding their operations and supply chains may seem like a truism. But it’s probably also the case that very few CEOs thought they would wake up on February 24, 2022, to face a decision about how to respond to the invasion of Ukraine by Russia. Some (including PwC) started the process of withdrawing their businesses from Russia—others initially chose to continue operating as usual. But threats by the public to boycott the latter, amplified on social media, forced household names into U-turns and apologies.
Sustainability used to be disconnected from important business decisions and typically revolved around minimizing safety or reputational risks for the company. Those days are over. Today, companies all over the world are rapidly increasing their focus on environmental, social and governance (ESG) issues. Yet many executives feel uncertain about what action to take. In our most recent annual corporate director survey, leaders said that addressing ESG issues is so complex – and the issues so all-embracing – that they simply don’t know where to begin.
Quatro projetos de startups vão avançar em hospitais e unidades de saúde portuguesas, para aplicar soluções digitais que melhorem a vida das pessoas com demência. Os selecionados vão receber mais de 100 mil euros no âmbito do programa "Building Tomorrow Together", uma iniciativa da farmacêutica Roche, em parceria com várias instituições do sistema de saúde português.
A produção nacional representa entre 50% e 90% no total dos produtos disponibilizados nos principais supermercados a operar em Portugal, consoante a categoria, e os consumidores optam por estes alimentos, embora o valor pese na escolha final.
"O apoio à produção nacional é estrutural para o Lidl Portugal, assim como a garantia de um trabalho de proximidade com os seus fornecedores e produtores nacionais, privilegiando parcerias de longo prazo. Nesse sentido, em 2021, mais de metade dos artigos comprados pelo Lidl Portugal (cerca de 56%) foram a fornecedores nacionais, valor semelhante ao do ano anterior", afirmou fonte oficial deste supermercado, em resposta à Lusa.