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A Esquina do Desencontro

Histórias de Desencontros Ficcionais (ou Não) na Esquina da Vida

Refugiar o Sentimento e a Razão

30.04.22 | Cuca Margoux

A promessa vã,

De uma incólume fantasia,

Desperta o sentido ausente,

Fomenta o equívoco presente.

 

O refúgio da vida,

Libertador e pacífico,

É engano desprendido,

Aconchego esparso, em tom arrependido.

 

No divergir da razão,

A fuga revela poderio,

Na intentada acção,

O grito esconde o difícil desafio.

 

Esconder bem fundo,

A face do sentimento,

A razão do momento,

O pranto esquivo sem alento.

 

Na toca da vida deposta,

O pirata regozija mesmo sem tesouro,

Porque o dia esconde a emoção,

Intenta agora no motivo da ovação.

 

Nos meandros infinitos,

Da alma pecadora ou inocente,

A escusa busca se inicia,

Pelo sentir da razão forte crescente.

 

A emoção do sentimento,

A alegria com condão futuro,

A iluminura conquistada,

São variações de uma guerra alterada.

 

Refugiar o sentimento e a razão,

Porque o corpo espelha a alma,

Porque o que é doce cedo amarga,

E o viver é sentido momentâneo, esperança ténue no coração.

 

Um mundo controverso,

Um mundo sem verso,

Sentir e, por fim, viver,

É refúgio do sentido verdadeiro num solitário amanhecer.

Why Marketers Are Returning to Traditional Advertising

30.04.22 | Cuca Margoux

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.

read more: hbr.org

From Amman To Zurich, Forbes Travel Guide’s 2022 Star Award Winners

30.04.22 | Cuca Margoux

Travel has made its big comeback. All of those delayed openings and canceled vacations, conferences and celebratory getaways have given hotels and resorts plenty of time to upgrade their services, rejuvenate their facilities and re-envision a better experience for guests.

As travelers return to their favorite properties—or seek out new ones—Forbes Travel Guide has announced its 2022 Star Awards for the world’s most outstanding hotels, restaurants and spas.

discover more: forbes.com

10 Collaboration Tools to Bring Your Next Great Idea to Life

30.04.22 | Cuca Margoux

“No one can whistle a symphony. It takes a whole orchestra to play it.” 

Those are the words of Halford E. Luccock, a prominent professor at Yale Divinity School. It’s nice, but it boils down to another, prettier way of saying collaboration is key. And it is. Anyone can appreciate the work of a solo violinist, but no one can compete with the overwhelming, moving power of a full orchestra.

read more: success.com

Long-Awaited Accelerator Ready to Explore Origins of Elements

30.04.22 | Cuca Margoux

The Facility for Rare Isotope Beams will be the first to produce and analyse hundreds of isotopes crucial to physics.

One of nuclear physicists’ top wishes is about to come true. After a decades-long wait, a US$942 million accelerator in Michigan is officially inaugurating on 2 May. Its experiments will chart unexplored regions of the landscape of exotic atomic nuclei and shed light on how stars and supernova explosions create most of the elements in the Universe.

learn more: nature.com

Business Needs to Adjust Its Political Antennae

30.04.22 | Cuca Margoux

A new book suggests that the ways in which CEOs define the relationship between politics and business will shape our world in the future.

The New Political Capitalism: How Business and Societies Can Thrive in a Deeply Politicized World

by Joe Zammit-Lucia, Bloomsbury, 2022

The argument that businesses today need to be more politically aware regarding their operations and supply chains may seem like a truism. But it’s probably also the case that very few CEOs thought they would wake up on February 24, 2022, to face a decision about how to respond to the invasion of Ukraine by Russia. Some (including PwC) started the process of withdrawing their businesses from Russia—others initially chose to continue operating as usual. But threats by the public to boycott the latter, amplified on social media, forced household names into U-turns and apologies.

learn more: strategy-business.com

Empowered Chief Sustainability Officers

30.04.22 | Cuca Margoux

The key to remaining credible and competitive.

Sustainability used to be disconnected from important business decisions and typically revolved around minimizing safety or reputational risks for the company. Those days are over. Today, companies all over the world are rapidly increasing their focus on environmental, social and governance (ESG) issues. Yet many executives feel uncertain about what action to take. In our most recent annual corporate director survey, leaders said that addressing ESG issues is so complex – and the issues so all-embracing – that they simply don’t know where to begin.

learn more: strategyand.pwc.com

4 Projetos Para Lidar Com Demência Premiados Com 100 Mil Euros

30.04.22 | Cuca Margoux

Quatro projetos de startups vão avançar em hospitais e unidades de saúde portuguesas, para aplicar soluções digitais que melhorem a vida das pessoas com demência. Os selecionados vão receber mais de 100 mil euros no âmbito do programa "Building Tomorrow Together", uma iniciativa da farmacêutica Roche, em parceria com várias instituições do sistema de saúde português.

conhecer mais: jn.pt

Produção Nacional Representa Entre 50% e 90% nos Supermercados em Portugal

30.04.22 | Cuca Margoux

A produção nacional representa entre 50% e 90% no total dos produtos disponibilizados nos principais supermercados a operar em Portugal, consoante a categoria, e os consumidores optam por estes alimentos, embora o valor pese na escolha final.

"O apoio à produção nacional é estrutural para o Lidl Portugal, assim como a garantia de um trabalho de proximidade com os seus fornecedores e produtores nacionais, privilegiando parcerias de longo prazo. Nesse sentido, em 2021, mais de metade dos artigos comprados pelo Lidl Portugal (cerca de 56%) foram a fornecedores nacionais, valor semelhante ao do ano anterior", afirmou fonte oficial deste supermercado, em resposta à Lusa.

ler mais: sabado.pt

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