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The Best Marketing Campaigns of 2021: Part 1

30.11.21 | Cuca Margoux

From Airbnb and Aldi to Boots and Deliveroo, the Marketing Week team chooses the first eight campaigns that make up our best of 2021.

Airbnb – ‘Made Possible by Hosts’

In February, Airbnb declared it would be making a permanent cut to its overall marketing investment, after noticing that slashing spend during Covid had little impact on traffic. That cut has primarily been on the performance marketing side, with the business instead investing in building the brand and “educating” customers.

learn more: marketingweek.com

In Focus: 16 Days of Activism Against Gender-Based Violence

30.11.21 | Cuca Margoux

The United Nations is marking the 16 Days of Activism against Gender-based Violence from 25 November to 10 December 2021, under the global theme set by the UN Secretary-General’s UNiTE campaign: “Orange the World: End Violence against Women Now!”

Nearly 1 in 3 women have been abused in their lifetime. In times of crises, the numbers rise, as seen during the COVID-19 pandemic and recent humanitarian crises, conflicts and climate disasters. A new report from UN Women, based on data from 13 countries since the pandemic, shows that 2 in 3 women reported that they or a woman they know experienced some form of violence and are more likely to face food insecurity. Only 1 in 10 women said that victims would go to the police for help.

learn more: unwomen.org

Mil Imagens no Engano de Uma Palavra

29.11.21 | Cuca Margoux

A confusão visual,

Reflectia utopia mental,

Na sonhadora balança temporal,

Na cadência de um destino feito de puro vendaval.

 

A criança que brinca em nós,

Foge no espaço fechado,

Encontra refúgio renegado,

Pinta um quadro atípico no distante prado.

 

As imagens esvoaçam,

Numa fluidez astral,

Como plumas ilusórias,

Descritas nas palavras incertas das histórias.

 

O que conta uma palavra,

Na esquiva solidão de um desejo,

No pranto virtuoso espelhado,

Na cumplicidade infinita de um beijo?

 

As mil imagens descritas,

Prontamente visualizadas,

Encerram mistério gramatical,

Num prontuário fixo sem margem virtual.

 

A compensação da singular palavra,

Faz-se da imagem desenhada,

Do ilustrado sentir apaixonado,

Da beleza de um qualquer mote motivado.

 

Quem uma vez engana,

Talvez sofra de novo a tentação,

De tentar ganhar espaço ao tempo,

De tentar conquistar uma causa sem razão.

 

Mil imagens no engano de uma palavra,

Forte simbologia crispada,

Contorno indelével ficcionado,

História ilógica da memória recontada.

 

Certo é que as imagens,

Valem mais do que as palavras,

Num momento temporário alterado,

Num instante efémero improvisado.

Os Bancos Alimentares Contra a Fome São...

29.11.21 | Cuca Margoux

Uma resposta necessária mas provisória, porque "toda a pessoa tem direito a um nível de vida suficiente que lhe assegure e à sua família, a saúde e o bem-estar, principalmente quanto à alimentação, ao vestuário, ao alojamento, à assistência médica e ainda aos serviços sociais necessários" (Excerto do artigo 25º da Declaração Universal dos Direitos do Homem).

conhecer mais: bancoalimentar.pt

UNICEF Portugal Apresenta Resultados da Consulta Nacional “TENHO VOTO NA MATÉRIA”

29.11.21 | Cuca Margoux

Mais de 9.000 participações de crianças, entre os 6 e os 18 anos de idade, confirmam o interesse e a oportunidade que existem no envolvimento dos jovens na reflexão e discussão dos temas que lhes dizem respeito diretamente. Saúde mental, discriminação, internet e redes sociais estão no topo das principais preocupações das crianças e jovens inquiridos. Os resultados desta consulta nacional, validados pela Universidade Católica, serão apresentados num evento que reunirá crianças e jovens e autarcas de vários pontos do país, no âmbito do Dia Universal dos Direitos da Criança.

conhecer mais: unicef.pt

Digital Child’s Play: Protecting Children From The Impacts of AI

29.11.21 | Cuca Margoux

Artificial intelligence has been used in products targeting children for several years, but legislation protecting them from the potential impacts of the technology is still in its infancy. Ahead of a global forum on AI for children, UN News spoke to two UN Children’s Fund (UNICEF) experts about the need for improved policy protection.

Children are already interacting with AI technologies in many different ways: they are embedded in toys, virtual assistants, video games, and adaptive learning software. Their impact on children's lives is profound, yet UNICEF found that, when it comes to AI policies and practices, children’s rights are an afterthought, at best.

learn more: news.un.org

NASA’s Aviation Tech to Roll Out to Airports, Save Time for Passengers

29.11.21 | Cuca Margoux

NASA Administrator Bill Nelson visited Orlando International Airport in Florida Wednesday and met with aviation leaders to discuss implementing aircraft flight scheduling technology developed by the agency that will soon improve dependability for passengers – which is especially important during peak travel times like the Thanksgiving holiday. 

In September, the technology that was tested during NASA’s Airspace Technology Demonstration 2 (ATD-2) was transferred to the Federal Aviation Administration (FAA). Large airports across the country – including Orlando International – will soon implement the technology. Nelson discussed the technology transfer with Greater Orlando Aviation Authority CEO Phil Brown.

learn more: nasa.gov

Thanksgiving in Space Means a Cosmic 'Turkey Trot' for Astronauts

29.11.21 | Cuca Margoux

A 'turkey trot' and special treats will fill out the holiday activities for the seven-person crew.

Astronauts on the International Space Station plan a "turkey trot" and some special food in honor of U.S. Thanksgiving on Thursday (Nov. 25).

Five astronauts of the seven-person Expedition 66 crew gathered to film a YouTube video released Monday (Nov. 22) by NASA's Johnson Space Center about how they will celebrate the holiday while in orbit.

learn more: space.com

Defining a “Safe System of Work”

29.11.21 | Cuca Margoux

Abstract

Providing a “safe system of work” is the essence of the general duties that employers have to their employees under workplace health and safety regulations. Despite this, consistent and appropriate definition of what constitutes a safe system of work is almost non-existent. Available definitions tend to confuse a safe system of work with management practices intended to bring about a safe system, or conflate the broad system suggested in general duties clauses with procedures or work methods that are focused on particular hazards or tasks. This article develops a definition of safe systems of work which recognises the broad scope of the concept and includes psychological health and return to work processes. This definition can be used by a range of stakeholders to better communicate the scope of occupational health and safety duties and more consistently assess whether a safe system has been provided both before and after incidents occur.

learn more: sciencedirect.com